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brand

Situations that call for refreshing your brand identity

What is brand identity?

A brand identity is the personality of a brand, which is expressed through its name, logo, visual appearance, and messaging. It’s how customers perceive a brand, and it differentiates that brand from its competitors. A strong brand identity can help build customer loyalty and increase sales.

There are many factors that contribute to a brand’s identity, including its history, target audience, and the overall tone and feel of its communications. A brand identity should be consistent across all channels, from advertising to social media to packaging.

When to consider refreshing your brand identity

There are many reasons why you might want to refresh your brand identity. Maybe your business has undergone some changes, such as a merger, acquisition, or expansion. Or perhaps your target audience has changed, or you’re looking to reach a new market. Your brand identity might also need a refresh if it’s no longer relevant or appealing to your customers.

Some other common reasons to consider refreshing your brand identity include:

You’re starting to feel dated
Your current brand identity might have served you well in the past, but if it’s starting to feel dated, it might be time for a refresh. This is especially true if your competitors’ brands are starting to look more modern than yours. A brand refresh can help you stay relevant and top-of-mind with your target audience. Fonts, visuals, and even hues change in popularity over time. If you’re starting to feel like your brand is stuck in a time warp, it might be time for an update.

The brand no longer fits with what your project is doing

If your brand identity no longer feels like a good fit for what your project is doing, it might be time for a refresh. This can happen when a project’s focus or mission changes. For example, a project that starts out as a small NFT launch might eventually expand to become a big local or even international exchange. As the scope of the project changes, so too should the brand identity.

You’re expanding your project

If you’re expanding your project, whether that means adding new products or services or entering new markets, you might need to refresh your brand identity. A new brand identity can help you communicate your expanded offerings to your target audience. It can also help you differentiate your project from competitors who might also be expanding their businesses. Let’s say for example that your project is expanding into e-commerce space. In this case, a new brand identity can help you communicate to your target audience that you’re now a one-stop shop for all their needs. This is especially important if you’re competing against other projects who might not have made the same expansion.

Your brand’s message is no longer clear

If your brand’s message is no longer clear, it might be time for a refresh. This can happen when a project’s focus or mission changes. For example, a project that starts out as a small coin launch might eventually expand to become a big international DAO. As the scope of the project changes, so too should the brand message. A new brand identity can help to communicate the expanded focus of your project to your target audience.

You want to start fresh with your company’s appearance

There are a number of reasons why you might want to start fresh with your company’s appearance. Maybe your current brand identity is too corporate and you want to appear more approachable. Or maybe your project has undergone some major changes and you want to distance yourself from the old image. In any case, starting fresh with a new brand identity can help you achieve your goals.

A new brand identity can help you stay relevant, top-of-mind, and differentiated from your competitors. It can also help you communicate your expanded offerings, mission, or focus to your target audience. If you’re feeling like it might be time for a refresh, reach out to a branding agency or designer to get started.

The benefits to making your branding feel more approachable are numerous. It could help you connect with a larger target market, and communicate effectively to them the scope of your project. A more approachable brand can also help customers or clients feel like they have a better chance of connecting with your company on a personal level.

Your organization’s mission has become more clear and defined

As your organization’s mission has become more clear and defined, you may have found that your branding no longer reflects what you do. A refresh can help to bring your message in line with your new mission, and make it more clear to your target audience. For example, if after some time you’ve come to a conclusion that your mission is to help people save money, your branding should reflect that. A new brand identity can Showcase how your project has evolved, and make it more clear to customers what you’re all about. This might include a new tagline, colors, and logo as well as some other changes to your project’s visual identity.

Let us help

At Evolves Tech, we’re all about helping our clients stay relevant and top-of-mind, and changing brand identities is one of our tools. If you’re feeling like it might be time for a brand refresh, we’d love to help. We can work with you to develop a new brand identity that reflects your expanded offerings, mission, or focus. Book a call with us today to get started: https://calendly.com/evolves-tech

 

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