fbpx
Website

The logistics of launching a website

Here at Evolves Tech, we understand that the logistics of launching a website can be daunting. There are a lot of moving parts, and it’s easy to get overwhelmed. But don’t worry! We’re here to help.

In this article, we’ll walk you through the essential steps for launching a website. We’ll cover everything from choosing a domain name to launching your site. So let’s get started!

Choosing a Domain Name

Choosing a domain name is the first step in starting a website. This is the URL that visitors will use to access your website.
Our domain name, for example, is www.evolves.tech.

When selecting a domain name, take the following points in mind: Make it simple to remember. A good domain name should be brief, memorable, and easy to remember.
Use hyphens and digits sparingly. Hyphens and digits might make it difficult to remember and write your domain name correctly.

Select a.com extension. While alternative extensions (.net,.org, etc.) are available, .com is the most well-known and reputable.

Once you’ve chosen a domain name, you’ll need to register it with a domain registrar. This is the company that will hold your domain name and make sure it’s available for people to use. We recommend using a reputable registrar like GoDaddy or Namecheap.

Hosting Your Website

You’ll need to locate a location to host your website after you’ve picked and registered a domain name.Hosting is effectively renting storage space on a server for your website’s data.

This enables individuals from all around the world to view your website. There are several types of hosting available, ranging from shared hosting to dedicated servers.

Shared hosting is an excellent choice for the majority of small projects. This sort of hosting is very cheap and simple to set up.

After you’ve decided on a hosting plan, you’ll need to upload your website’s files to the server. This may be accomplished with an FTP client such as Filezilla. You may also build up your website using a content management system (CMS) like WordPress.

Launching Your Website

When your website is ready to go, it’s time to launch! Typically, this is as simple as changing your DNS settings to link to your new website. If you’re unsure how to proceed, contact your hosting provider or domain registrar. Your website will be active and available to the rest of the world after your DNS settings have been changed! However, if you want your website to be more than just an online business card, you’ll need to put in some more effort:

Cybersecurity

Any website’s cybersecurity is crucial.

Hackers are constantly seeking for new methods to attack weaknesses, and if your site is not secure, you might be vulnerable. You can protect your website by taking a few easy steps:

Set up a firewall.

A firewall will aid in the blocking of harmful traffic and the protection of your website from attacks.

Select a strong password.

When creating user accounts for your website, use strong, difficult-to-guess passwords.

Maintain the most recent version of your software. Update your website’s software on a regular basis, including the CMS, plugins, and themes.

You may limit the chance of exploited vulnerabilities by keeping everything up to date. Hiring security pros to do frequent audits of your site is also a smart option if your site is vulnerable.

SEO

Search engine optimization (SEO) is the practice of improving the visibility of your website in search engine results. This is significant since it may assist you increase visitors to your website.

There are a few basic things you can do to boost the SEO of your website:
Select the appropriate keywords.

When optimizing your website, use keywords that are relevant to your business and have a high search volume.

Improve the title and meta tags on your website. Title tags and meta descriptions are important components of on-page SEO. Include your chosen keywords in these tags and be as descriptive as possible.

Creating links. The practice of adding backlinks to your website is known as link building. Backlinks are links to your website from other websites. They are significant since they assist your site’s search engine ranking.

There are several methods for obtaining backlinks:

Request connections from other firms in your field.

Send articles or press releases to news outlets, along with links to your website.

Create useful materials, such as infographics or eBooks, with connections back to your website.

Social media

Using social media is perhaps the most crucial aspect of promoting your website.
Social media networks like Facebook, Twitter, and Instagram are excellent ways to engage with existing and new clients.

Social media may be used to:

1) Spread the word about your website and its content.
2) Communicate with your audience.
3) Develop connections with present and potential consumers.
4) Gather input from your target audience.
You may reach a huge number of people with minimal effort by using social media. So, if you haven’t already begun using social media to sell your website, now is the time!

Advertising

Advertising is another alternative for marketing your website.

There are several strategies to promote your website:

1) PPC (pay-per-click) advertising

PPC advertising is a sort of internet advertising in which you pay a fee each time someone clicks on your ad.
The most common PPC platform is Google AdWords.

2) Showcase advertising.

Banner advertising that shows on other websites are known as display adverts.
They can be useful for advertising your website, but they can also be costly.

3) Social media marketing.

As previously said, social media networks such as Facebook and Twitter provide their own sort of advertising. These advertising may be tailored to certain demographics and interests, making them an effective marketing tool for your website.

In conclusion

Having a website is only the first step in marketing your business online. To be successful, you need to market your website and make sure it’s visible to your target audience.

There are a number of ways to do this, however, if you feel like you need help getting started, or if you want someone to handle your website’s marketing for you, book a call with us today. https://calendly.com/evolves-tech

We’ll be happy to chat with you about your needs and see how we can help!
Thank you for reading! We hope this article has been helpful in showing you some simple ways to start with your website. If you have any questions, feel free to contact us today.

Hire Us. Or just say Hi!
Need a job? Apply to get one.
Follow us on LinkedIn, FaceBook,
Twitter or Instagram