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Marketing

Types of digital marketing channels and why they’re important

Modern digital marketing has numerous channels, each playing an important role in the success of a digital marketing campaign. Because there are so many digital marketing channels, it can be difficult for businesses to know which ones to use and how to use them effectively. It’s getting even more difficult as new channels are constantly being introduced. Here is a brief guide to the most important digital marketing channels and what they can do for your project.

Search Engine Optimization (SEO):

SEO is the process of optimizing a website for search engines. The goal is to make your site more visible in the search results for relevant keywords. This can be done through optimizing your website’s content, structure, and on-page elements like titles and metatags. SEO is a long-term strategy that can take months or even years to see results, but it can be very effective in driving organic traffic to your website.
Having good SEO can be the difference between appearing on the first page of search results, or the second page… or the third page. Being on the first page is important because most people don’t bother looking past the first page of results. This is why it’s important to have a good SEO strategy in place from the start.

Content Marketing:

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action by building trust and inspiring customer loyalty. Content marketing can be used to generate leads, build brand awareness, or increase sales.

Some common content marketing tactics include blog posts, infographics, eBooks, and whitepapers. Content marketing can be used in conjunction with other digital marketing channels like SEO and social media to create a holistic digital marketing strategy.

Paid Search (SEM):

Paid search is a form of digital marketing where businesses pay to have their website appear in the search results for certain keywords. This is usually done through Google AdWords, which allows businesses to bid on keywords that they want to rank for. The higher the bid, the more likely it is that their ad will appear in the search results. Paid search can be a very effective way to drive traffic to your website, but it should be used in conjunction with other digital marketing channels such as SEO and content marketing.

Pay-Per-Click (PPC):

PPC is a type of online advertising where businesses pay a fee every time someone clicks on their ad. This is a common form of digital marketing, and it can be very effective in driving traffic to your website. If you can keep your costs per click low, then PPC can be a very cost-effective way to generate leads or sales, however, it’s important to note that not all clicks will result in a sale or lead, so you need to make sure that your ads are relevant and targeted to your audience.

Social Media Marketing (SMM):

Social media marketing is the process of using social media platforms to promote and sell products or services. This can be done through organic posts or paid ads. Social media platforms like Facebook, Twitter, and Instagram have huge audiences, and they can be very effective in driving traffic to your website or generating leads. However, it’s important to note that social media marketing takes a lot of time and effort, and it’s not something that can be done overnight.

Social media marketing became popularized with the rise of social media platforms like Facebook and Twitter, but it has since evolved to include other platforms like Instagram, Pinterest, Snapchat, and more.

Email marketing:

Email marketing is the process of sending promotional emails to customers or prospects. The goal of email marketing is to build relationships and drive sales. Email marketing can be used to promote new products, special offers, or events. It can also be used to nurture leads and keep customers engaged with your brand.
Email marketing is a very effective way to reach customers, and it’s a great way to stay in touch with your audience. However, it’s important to make sure that you are sending relevant and interesting emails, or else you run the risk of being marked as spam.

Affiliate Marketing:

Affiliate marketing is a type of performance-based marketing where businesses reward affiliates for each customer that they bring in. The goal of affiliate marketing is to drive sales or leads. Affiliate marketing can be done through organic posts, paid ads, or email marketing.

Affiliate marketing is a great way to generate leads or sales, but it can be a bit tricky to get started. To succeed, you will need to find a good affiliate program. There are many affiliate programs out there, but not all of them are created equal. Make sure to do your research and find an affiliate program that fits your needs.

Video ads:

Video ads are a type of digital marketing where businesses create short, promotional videos to advertise their products or services. Video ads can be used on social media platforms like YouTube, Facebook, and Instagram.
Video ads are a great way to reach customers, and they can be very effective in driving traffic to your website or generating leads. However, it’s important to make sure that your videos are relevant and targeted to your audience.

Influencer marketing:

Influencer marketing is a type of digital marketing where businesses partner with influencers to promote their products or services. Influencers are people with large followings on social media, and they can be very effective in promoting your brand.
Influencer marketing can be very effective in driving traffic to your website or generating leads. There are a few things to keep in mind, however, when you’re planning an influencer marketing campaign:

1. Make sure you partner with relevant, targeted influencers.
2. Make sure the influencers you partner with have a large following.
3. Make sure the content that the influencers produce is high quality and engaging.
4. Make sure you measure the results of your campaign, so you can determine its effectiveness.

Native advertising:

Native advertising is a type of digital marketing where businesses create ads that blend in with the content of the site they are promoting on. For example, a native ad on a news site would look like an article, and a native ad on a social media platform would look like a post from a friend. It is a form of stealth marketing. Unlike banner ads or other forms of advertising that are easy to spot, native advertising is designed to blend in with the surrounding content. This makes it more difficult for people to realize they are seeing an ad, which means they are more likely to pay attention to it. When done correctly, native advertising can be an effective way to reach your target audience. However, it can also be misleading and even annoying if not done well.

Conclusion:

Using different channels in digital marketing is important to create a holistic strategy. Each channel has its own strengths and weaknesses, so it’s important to use them in tandem to create a well-rounded marketing plan. Digital marketing is constantly evolving, and new channels are always emerging. It’s important to stay up-to-date on the latest trends and best practices to ensure that your digital marketing strategy is effective. Fortunately, at Evolves.Tech, we stay on top of the latest digital marketing trends so you don’t have to, so If you ever feel like you’re having a tough time keeping up, or you’re not sure where to start, don’t hesitate to book a call with us: https://calendly.com/evolves-tech

 

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