SEO (Search Engine Optimization) is the practice of improving the ranking of a website on search engines. It is also a vital marketing tool that should not be overlooked. It is estimated that over 80% of internet users use search engines to find what they are looking for, and the vast majority of those users never look past the first page of results. This means that if your website is not optimized for search engines, your project is missing out on a huge number of potential customers.
There are many different aspects to SEO, from the words on your website to the way other sites link to you. But one thing is certain: if you want your website to be successful, you need to make sure it is optimized for search engines.
SEO is about attracting the customers that are actively searching for you
Your website may be full of great information, products, and services, but if potential customers can’t find it easily, you’re missing out on valuable opportunities. SEO is the practice of making sure your site can be found by search engines like Google and Bing. The better your site’s SEO, the higher it will rank in search engine results pages, and the more likely customers will be to find and purchase your products or services.
SEO is not a one-time task—it’s an ongoing process that should be part of your website’s maintenance. Search engines are constantly changing and evolving, so it’s important to stay up-to-date on the latest SEO best practices.
SEO is an investment rather than an expense
When you make any investment, you expect to see returns. The same is true for SEO. While the initial investment may be higher than other marketing techniques, the long-term return on investment is usually much higher.
There are a number of reasons for this:
SEO is a long-term strategy. It can take a long time to see results from SEO, but once you do, the results can be very long-lasting. This is in contrast to other marketing techniques like paid advertising, which can provide immediate results but may not be sustainable in the long term.
SEO is very cost-effective.
Once you have achieved good rankings, the traffic you get from SEO is free. You don’t need to keep paying for ads or other marketing techniques to maintain your position. This means that your ROI from SEO is likely to be much higher than other marketing techniques.
SEO allows an insight into competitors’ way of doing business
This is extremely beneficial for any business, as it allows you to have a better understanding of how your competitors are ranking so highly, and what you can do to improve your own project’s ranking. Additionally, SEO can also help you to understand the content marketing strategy of your competitor. This is possible by taking a look at their backlink profile and understanding the type of links they are building. If you can identify these link patterns, you can adapt your own content marketing strategy to be more successful.
SEO helps you capture customers currently at different levels of the buying cycle
Some traders also refer to these as separate segments of the buyer’s cycle, as being at the top of the funnel (TOFU), in the middle of the funnel (MOFU), and at the bottom of the funnel (BOFU).
TOFU would be the start of the journey, with customers simply googling “What is crypto” or “How to buy crypto” for example, and then landing on an article that your project has written.
MOFU is more of a customer who has googled “Best crypto to buy in 2022” and then landed on your website. They are starting to become interested in what you have to say, but they are not yet sold.
BOFU is when a customer has googled “How to buy XYZ coin” or “The best DAO to invest in right now” he knows what he wants and is now looking for the best place to buy it.
If you can identify what stage of the funnel your customer is in, you can better adapt your content to speak to them. For example, if they are in TOFU, you want to provide more general information about cryptocurrency, while if they are in BOFU, you want to provide more specific information about your project and how to buy your token.
SEO allows you to track your progress
One of the great things about SEO is that it is extremely data-driven. This means that you can track your progress over time and see what is working and what is not. Additionally, you can use this data to adjust your strategy as needed. This is extremely beneficial, as it allows you to continuously improve your ranking and reach more people with your content.
Luckily, there are plenty of resources out there to help you get started.
Some tips for getting started with SEO:
1. Do your research. There are a lot of different resources out there, so make sure to find ones that are reputable and up-to-date.
2. Start with the basics. There is a lot of information out there, and it can be overwhelming. Start by learning the basics of SEO and then move on to more advanced concepts.
3. Keep up with the latest trends. The world of SEO is constantly changing, so it’s important to stay up-to-date on the latest trends. This will help you ensure that your website is always optimized for search engines.
4. Educate yourself. As mentioned before, SEO is a complex and ever-changing field. The more you know about it, the better equipped you’ll be to make sure your website is successful.
5. Seek help from an expert. If you’re feeling overwhelmed, don’t hesitate to seek out help from an SEO expert. They can help you create a customized plan that will help you achieve your goals.
It can be a complex and ever-changing field, but by educating yourself and keeping up with the latest trends, you can ensure that your project has the best chance of success.